Jeroen Breevoort

Senior UX Designer & Design Engineer

All work

Volop Extra Voordelen

I redesigned Volop Extra Voordelen so the same stickers, pages, and campaign assets could run for both brands.

Company
Vodafone & Ziggo
Year
To be confirmed
My contribution
Visual identity, UX/UI design, art direction, campaign assets
An iPhone mockup showing the refreshed Volop Extra Voordelen landing page in the Ziggo website
The refreshed Volop Extra Voordelen landing page inside the Ziggo digital experience.

Show the payoff of combining Vodafone and Ziggo at a glance.

Volop Extra Voordelen rewards customers who combine Vodafone and Ziggo services with benefits such as double data and discounts. As the programme grew, the old visual language stopped explaining that offer, and it stopped looking like one programme.

A composition of Volop benefit stickers for offers including double data, discounts, and service packages
The benefit sticker system gave each offer a recognisable device that could change without a full redesign.
Situation
A growing joint benefits programme had outgrown its visual language.
My focus
Unite two brands in one system that could hold across customer touchpoints.
Result
A refreshed identity and reusable assets for digital and print campaigns.

Methods

  • Visual identity
  • UX/UI design
  • Art direction
  • Campaign design

Create one flexible identity from two established brands.

The programme needed to feel current and easy to read while still belonging to Vodafone and Ziggo. The system also had to work on landing pages, benefit pages, banners, email, posters, and mobile formats without falling apart.

A side-by-side comparison of the old Volop benefit panels and the new benefit sticker system
The new stickers replaced rigid panels with a clearer system in light and dark variants.

  • Balance two brands

    Respect both visual languages without letting either one dominate.

  • Clarify each benefit

    Help customers understand the offer at a glance.

  • Work everywhere

    Create assets that adapt from mobile screens to printed campaigns.

One programme had to feel like Vodafone and like Ziggo, wherever a customer met it.

From identity design to the full customer-facing rollout.

I redesigned the programme's visual identity, including the logo, colour system, icons, and layouts. I redesigned the landing page and benefit pages, worked with a photographer on the supporting imagery, and made the online and offline campaign assets.

A side-by-side comparison of the old and redesigned Volop Extra Voordelen logomark
The redesigned mark simplified the identity and kept the gradient accents that made it recognisable.

  1. Reframe

    Replace dated panels with a more flexible visual device.

  2. Balance

    Bring Vodafone and Ziggo together through colour, type, and layout.

  3. Redesign

    Refresh the landing page and the individual benefit pages.

  4. Scale

    Prepare reusable assets for online and offline campaigns.

Stickers, pages, and campaigns that could move without a redesign.

The work left a refreshed identity and a toolkit built around adaptable benefit stickers. The programme could show up the same way on web, mobile, email, banners, and print, with a clearer structure for explaining each benefit.

Two laptop mockups showing refreshed Volop Extra Voordelen campaign and benefit page layouts
The updated system applied across landing pages, benefit modules, and campaign formats.

Project outcomes

2 brands
brought together in one programme identity
Digital + print
one visual system for both
Reusable
benefit stickers and campaign assets

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